Frequently Asked Questions
Find answers to common questions about our services and process.
General
What makes odda different from traditional agencies?
We ditch the traditional agency bloat. This means no retainers, fewer meetings, and a "zero BS" approach. We provide agency-level quality and detail but focus on efficiency and tangible outcomes, like an average project kickoff within 24 hours and typically 0-2 meetings per project.
What kind of team does odda have?
odda is a diverse team of experienced designers, developers, operations specialists, and conversion experts. We've been working together for over a decade and have perfected our end-to-end approach to delivering real results for Shopify merchants.
What is odda's core philosophy on achieving growth for clients?
We believe true growth comes from a holistic approach. This means weaving together thoughtful design, robust development, and data-informed optimization from start to finish. We emphasize moving fast, bringing a fresh perspective, breaking the status quo, and understanding that while data reveals patterns, gut often drives action, especially in first impressions.
What kind of results can I expect from working with odda?
We focus on making you more money with less hassle. While results are never promised, we have seen an average Conversion Rate (CVR) increase of 12.9%, and we've completed over 10,000 projects. Our process is designed for efficiency and impact.
You mention "no agency bloat." What does that means for clients?
"No agency bloat" means we focus on direct impact and efficiency. We avoid unnecessary overhead, lengthy contract negotiations for retainers, and excessive meetings. Our structure allows us to be agile, kick off projects quickly (often within 24 hours), and dedicate more resources directly to your project's success rather than internal bureaucracy.
How does odda ensure "agency-level quality" without the traditional agency structure?
Because we are a small, fully remote team, our overheads are minimal. This allows us to focus on delivering the highest possible quality for you - at the lowest possible cost.
How important is "speed and iteration" in odda's process when working on a project?
Extremely important. We believe in moving faster because the digital landscape is highly competitive and user expectations are constantly evolving. Rapid iteration allows us to test ideas, gather feedback, and make improvements quickly, ensuring your Shopify store stays ahead and continuously optimizes for better performance.
Why does odda emphasize the need for a "fresh perspective" for Shopify stores?
Business owners and internal teams are often too close to their own store to see potential issues or opportunities objectively. A "fresh perspective" from our experienced team can identify usability problems, conversion bottlenecks, or design inconsistencies that might be overlooked internally, leading to new insights and impactful improvements for your Shopify business.
How does odda's integrated approach to design, development, and optimization benefit my business?
By integrating these three crucial areas, we prevent the common problem of siloed work where design clashes with development, or optimization efforts ignore user flow. Our unified process ensures all elements work in concert, leading to a more seamless user experience for your customers, faster project completion, and ultimately, better conversion rates and business growth.
Can odda help if I have an existing Shopify theme, or do you only build new themes from scratch?
We are proficient in both. Our User Experience (UX) specialty includes Shopify Theme Builds and Edits. We can enhance your existing theme's capabilities, fix issues, or undertake a full theme build if that's what your project requires to achieve its goals.
With over 10,000 projects completed, what kind of Shopify businesses benefit most from odda's services?
We specialize in helping ambitious Shopify brands that are serious about growth and improving their online conversions. Whether you're looking for specific task execution via our On Demand service, strategic guidance through a Conversion Roadmap, or deep analysis with an Audit, our services are tailored to merchants aiming to elevate their e-commerce presence and profitability.
How does odda "simplify the Shopify experience" for merchants like me?
We simplify Shopify by providing clear, actionable solutions and handling the complexities of design, development, and optimization. Our streamlined processes, transparent communication, and focus on "less hassle" mean merchants can achieve their goals faster without getting bogged down in technical details or lengthy agency processes.
Design and Development
What does "Shopify experts on demand" mean?
It means you get access to elite Shopify developers and designers for your specific tasks without needing to commit to long-term contracts or retainers. You pay only for the work you need, when you need it, starting from $64 per task.
What if I'm not sure what needs to be fixed or improved on my store?
While our On Demand service is great for specific tasks, if you're unsure where to start, our "Conversion Roadmap" service (which is currently FREE for a limited time) can help identify major conversion blockers and provide a prioritized list of actionable improvements.
How do you ensure the quality of the work?
Every task goes through a rigorous quality assurance process conducted by a dedicated QA manager. We also provide a 3-day warranty on tasks.
Can I track the progress of my tasks?
Yes, you can easily track progress on your private Trello board, and we offer unlimited Slack & Trello support.
What is the hourly rate for the On Demand service?
The standard On Demand hourly rate is $128 per hour, with a minimum cost of $64 per task.
Are there any upfront costs or lock-in contracts for the On Demand service?
No, the On Demand service has $0 upfront costs, no lock-in contracts, and no unexpected bills. You pay only for what you need, when you need it, and only when you're satisfied with the completed work.
What is the "Prepaid Pack" and how does it differ from the standard On Demand service?
The "Prepaid Pack" offers 10 development hours at a discounted rate of $110 per hour (total $1100), saving you $18 per hour compared to the standard On Demand rate. It includes benefits like priority task queueing, and the hours never expire. It's ideal for ongoing support or multiple small tasks.
How do estimates work? Are they free?
Yes, we provide unlimited free estimates for any task, big or small. You'll know the cost upfront with our transparent, no-obligation quotes.
When do I pay for a task?
You don't pay a cent until the work is 100% done and you've approved it. Payment is made securely upon task completion.
What types of new features & functionality can you develop?
We can add new custom features, integrate apps and third-party tools, enhance your theme's capabilities, and develop custom sections and blocks to bring your ideas to life quickly and efficiently. Basically, if you can dream it, we can build it.
Do you offer custom integrations"?
Yes, we seamlessly integrate countless apps and services into Shopify stores, including third-party applications, building custom API connections, automating business processes, and improving data management.
Can you help with general fixes & maintenance?
Absolutely. We handle theme bug fixes, CSS styling adjustments, small feature modifications, and performance optimizations. We genuinely love fixing all the broken things on websites.
Do you provide UX Design & strategy direction?
Yes, we design intuitive interfaces and user flows based on research and best practices, including user research, wireframing, prototyping, usability testing, and information architecture design to drive conversions.
What are the typical deliverables I can expect?
You can expect clean, tested, and well-documented code implemented directly into your theme or as required. For design tasks, you'll receive high-fidelity mockups (if applicable) and optimized assets in standard formats (Figma, SVG, PNG). And, of course, unlimited free quotes.
How is working with Odda different from hiring freelancers or traditional agencies?
Compared to freelancers, we offer faster start times (1-3 business days), more certain turnaround times (average 3-5 days), dedicated customer success and QA managers, and you only pay on completion. Compared to agencies, we are more affordable, handle tasks of any size (no task too small), and don't typically have scoping fees for estimates.
How can the On Demand service help reduce my development costs?
By offering pay-per-task flexibility and efficient expert work, clients have seen up to a 50% reduction in total development costs compared to other solutions. You only pay for the work you need, when you need it.
You mention "fast turnarounds guaranteed." What does that mean for complex tasks?
While small tasks (1-3 hours) are often completed within 1-2 business days, the turnaround for more complex tasks will be specified in your quote. We pride ourselves on being significantly faster in starts and turnarounds compared to other options.
What if my task requires both design and development?
Our On Demand service provides access to elite Shopify developers *and* designers, so we can handle tasks that require a combination of both skill sets seamlessly.
Conversion Roadmap
What is the odda Conversion Roadmap service?
The Conversion Roadmap is a service where our experts analyze your Shopify store to identify conversion bottlenecks and growth opportunities. You receive a prioritized, actionable plan with data-backed recommendations to improve your store's performance.
What are the key benefits of getting a Conversion Roadmap?
You'll identify key areas hurting your conversion rates, receive concrete, data-backed recommendations for improvement, and get a list of prioritized action items designed for maximum impact on your business.
What does the Conversion Roadmap process involve?
First, you submit your store URL and provide access to your Shopify admin and analytics (GA4 recommended). Our CRO specialists then perform an in-depth analysis. Finally, you receive your comprehensive Conversion Roadmap PDF, typically within 2-3 weeks.
What kind of information and recommendations are included in the roadmap?
The roadmap includes an in-depth store audit (covering UX, design, technical performance, customer journey), an actionable report with detailed findings, prioritized recommendations (both quick wins and long-term strategies), mockups for key visual changes, and strategic guidance explaining the rationale behind the suggestions.
Is the implementation of the recommendations included with the Conversion Roadmap?
The Conversion Roadmap itself is the strategic plan and detailed recommendations. Implementation is a separate step. You can choose to implement the recommendations yourself, use our On Demand service for specific tasks, or hand it off to your own development team.
How much does the Conversion Roadmap cost?
Currently, the Conversion Roadmap service is offered for FREE for a limited time. It's designed for businesses who know they have a problem but aren't sure where to start fixing it.
Who typically benefits most from a Conversion Roadmap?
The Conversion Roadmap is ideal for Shopify store owners who feel their store isn't performing as well as it could be, or suspect there are conversion blockers, but aren't sure what the specific problems are or where to start making improvements. It's particularly useful if you want a strategic, prioritized plan.
What does prioritized action items mean in the context of the roadmap?
It means we don't just give you a list of recommendations. We categorize them based on potential impact and ease of implementation (e.g., "quick wins" vs. "long-term strategies"), so you know which actions are likely to give you the best results fastest and how to plan your efforts.
Are the "mockups for key visual changes" full redesigns?
Not necessarily. The mockups provided are typically for specific, key visual changes that are recommended to improve conversions on critical pages or elements. They are illustrative of the proposed improvements rather than complete page redesigns, unless a more significant visual overhaul of a section is deemed necessary for CRO.
How long does it typically take to implement the recommendations from a Conversion Roadmap?
This varies greatly depending on the number and complexity of the recommendations, and your team's capacity or the resources you allocate (e.g., using our On Demand service). The roadmap itself provides clarity, but implementation timelines are specific to each store's situation.
Can the Conversion Roadmap help identify issues with my mobile site's performance?
Yes, the roadmap includes a review of technical performance, which naturally covers mobile responsiveness and mobile user experience, as these are critical for conversions.
What if my store is brand new? Is a Conversion Roadmap still useful?
For a brand new store with little traffic or data, a full Conversion Roadmap might be premature. However, a consultation to discuss CRO best practices from the outset could be beneficial. The Roadmap is most impactful when there's existing user behavior and data to analyze.
Does the Conversion Roadmap consider my specific industry or niche?
Yes, while CRO principles are broadly applicable, our experts consider your specific industry, target audience, and competitive landscape when analyzing your store and formulating recommendations to ensure they are relevant and effective for your unique situation.
If I get a Conversion Roadmap, am I obligated to use odda for implementation?
No, there's no obligation. The roadmap is designed to be actionable by any competent development team. You can implement the recommendations yourself, hire another agency, or, of course, utilize our flexible On Demand service for any tasks you'd like us to handle it.
What's the typical turnaround time for receiving the Conversion Roadmap after submitting my store details?
You will typically receive your Conversion Roadmap within 2 weeks after we have all the necessary access and information for your store.
Deep Conversion Audits
What is an odda Deep Conversion Audit?
A Deep Conversion Audit is a meticulous, data-driven examination of your entire customer journey designed to uncover hidden friction points and optimization opportunities that standard analytics might miss. It helps you understand user behavior and pain points in detail.
What areas does the Deep Conversion Audit cover?
The audit includes User Behavior Analysis (analytics, heatmaps, session recordings), Customer Journey Mapping (analyzing conversion funnels), Heuristic Evaluation & UX Review (expert assessment against usability principles), and a Technical Performance Audit (site speed, mobile responsiveness, technical SEO).
How does the Deep Conversion Audit process work?
It starts with an initial consultation to discuss your goals. Then, we collect data and set up necessary tracking tools. Our experts conduct a multi-faceted analysis, and finally, you receive a comprehensive audit report with findings and recommendations, followed by a debrief call.
What kind of deliverables can I expect from a Deep Conversion Audit?
You will receive a detailed report outlining specific issues found, supported by evidence like screenshots and recording snippets. The report includes clear, actionable recommendations for fixing these issues and improving conversions. A debrief call is also included to discuss the findings.
What tools are typically used during a Deep Conversion Audit?
We utilize a combination of Google Analytics (GA4), heatmap/session recording tools (like Hotjar or Clarity), site speed testing tools, and our proprietary expert evaluation frameworks and checklists.
How is a Deep Conversion Audit different from a Conversion Roadmap?
The Deep Conversion Audit is a more profound investigation focused on *diagnosing* problems across the entire user experience using behavioral data and technical analysis. The Conversion Roadmap is more focused on *planning* prioritized solutions based on a broader strategic analysis, often identifying where a deep dive (like an audit) might be beneficial.
Who is the Deep Conversion Audit best suited for, and what is the cost?
This service is ideal for established stores serious about maximizing revenue and understanding user behavior in granular detail to uncover precisely why visitors aren't converting. The Deep Conversion Audit costs $4500.
What specific user behaviors are analyzed in a Deep Conversion Audit?
We analyze how users *actually* interact with your site by reviewing heatmaps (to see where they click and move their mouse), session recordings (to watch entire user sessions), and scroll maps (to see how far down pages they scroll). This helps identify points of confusion, frustration, or missed opportunities.
How does Customer Journey Mapping in an audit help my business?
By mapping key customer journeys (like the path from a product page to checkout, or a lead generation form submission), we can pinpoint exact stages where users are dropping off. Understanding these drop-off points is crucial for targeted improvements to your conversion funnels.
What is Heuristic Evaluation and why is it part of the audit?
Heuristic evaluation is an expert assessment of your site's interface against established usability principles and conversion best practices (heuristics). Our specialists use their experience to identify common usability flaws that can hinder conversions, even if analytics don't explicitly flag them.
What aspects are covered in the Technical Performance Audit component?
This part of the audit checks critical technical factors that directly impact user experience and conversions, such as site load speed across different devices, mobile responsiveness and usability, and technical SEO elements that might affect visibility or crawlability related to conversion paths.
What if my store doesn't have tools like heatmaps or session recordings set up?
As part of the "Data Collection & Tool Setup" phase, if you don't have these tools, we can guide you on setting them up or, depending on the arrangement, assist with the setup. Accurate data collection is vital for a truly deep audit.
What does the debrief call after receiving the audit report entail?
The debrief call is an opportunity for us to walk you through the key findings and recommendations in your audit report. You can ask questions, seek clarification, and we can discuss potential next steps for implementing the suggested improvements.
Can a Deep Conversion Audit help if I suspect a lot of abandoned carts?
Absolutely. Analyzing the customer journey, particularly the cart and checkout funnel, is a core part of the audit. We would use session recordings and heuristic evaluation to identify exactly why users might be abandoning their carts and recommend specific fixes.
Is the $4500 cost for a Deep Conversion Audit a one-time fee? Are there any recurring charges?
Yes, the $4500 for the Deep Conversion Audit is a one-time fee for the complete audit service as described, including the detailed report and debrief call. There are no recurring charges for the audit itself. Any subsequent implementation work would be a separate engagement.
How much involvement is typically required from my team during the audit process?
Your team's involvement is primarily needed for the initial consultation, providing necessary access to your store and analytics/tracking tools, and then for the final debrief call. During the analysis phase, our team works independently.
Will the Deep Conversion Audit provide recommendations for improving my product pages specifically?
Yes, product pages are critical conversion points. The audit will scrutinize user behavior on these pages, the clarity of information, calls to action, image presentation, and overall UX to provide specific recommendations for improvement if issues are found.
If the audit identifies technical SEO issues, are these fixed as part of the audit?
The audit identifies technical SEO factors *impacting conversions* and provides recommendations. The actual implementation of these technical fixes is not included in the audit fee but can be addressed through our On Demand service or by your own development team based on the audit's guidance.
What you'll get
✓Deep actionable commercial insights
✓Personalized Shopify CRO roadmap for your store
✓No obligations, no hard sell, just value
★★★★★
"We have used Odda for many years now and have come to them with a range of problems to solve, including re-thinking our product page to increase conversion rate. Since implementing that specific project, our conversion rate has increased and we've been able to provide a better customer journey overall. I really value how responsive and collaborative the team are. Thanks guys!"
Natalie TsirimokosCo-Founder of Comfy Koalas
14.74%Avg. conversion rate increase
$500M+GMV processed
50+Brands scaled to 8 figures