Get a prioritized, actionable plan based on expert analysis of your Shopify store's conversion bottlenecks and growth opportunities.
Identify key areas hurting your conversion rate.
Receive data-backed recommendations for improvement.
Prioritized action items for maximum impact.
In good company
The process
How it works
A clearer path from browsing to buying.
01
Find friction between discovery and checkout
Review the customer journey
We review your store from the first landing page through to cart and checkout. Navigation, collection pages, and product discovery are examined for friction that makes it harder for shoppers to find the right product and take the next step.
02
Put buying answers beside the decision
Help shoppers buy with confidence
We look at how your product pages answer buying questions: product information, imagery, reviews, delivery details, and returns. Recommendations focus on making important information easier to find and reducing uncertainty before a shopper adds to cart.
03
Keep the next step within reach on mobile
Make mobile a priority
Small screens can expose problems that are easy to miss on desktop. We review mobile usability, responsive layouts, and technical performance to identify where awkward interactions, unclear calls to action, or slow pages could interrupt the path to purchase.
04
Balance potential impact with implementation effort
Know what to tackle first
Your report brings the findings together into a prioritized action list. Quick wins sit alongside longer-term improvements, with potential impact and implementation effort helping you decide where to focus your team's time and budget.
05
Connect each finding to a practical improvement
Understand the recommendation
Each recommendation explains the issue, why it matters to the customer, and the proposed improvement. Examples and mockups for key visual changes help make the direction concrete, so your team has more to work with than a list of problems.
06
Choose who takes the next step
Turn the plan into next steps
Use the roadmap to brief your development team, plan improvements internally, or request help through our On Demand service. Implementation is separate and optional. Where a finding needs deeper investigation, the roadmap helps identify what to explore before committing to a larger change.
In good company
Join these happy customers.
Hear from our customers
Don’t just take our word for it.
myBrainCo
+26%increase in conversion rate
“Partnering with Odda was a game-changer for our business. Our conversion rate was boosted by 26%, as a direct result of their work. Since working with them, we have seen a significant increase in our growth and profitability. I highly recommend them to anyone seeking real results.”
Ed ScottFounder of myBrainCo
A little more clarity
Frequently asked questions
What is the odda Conversion Roadmap service?
The Conversion Roadmap is a service where our experts analyze your Shopify store to identify conversion bottlenecks and growth opportunities. You receive a prioritized, actionable plan with data-backed recommendations to improve your store's performance.
What are the key benefits of getting a Conversion Roadmap?
You'll identify key areas hurting your conversion rates, receive concrete, data-backed recommendations for improvement, and get a list of prioritized action items designed for maximum impact on your business.
What does the Conversion Roadmap process involve?
First, you submit your store URL and provide access to your Shopify admin and analytics (GA4 recommended). Our CRO specialists then perform an in-depth analysis. Finally, you receive your comprehensive Conversion Roadmap PDF, typically within 2-3 weeks.
What kind of information and recommendations are included in the roadmap?
The roadmap includes an in-depth store audit (covering UX, design, technical performance, customer journey), an actionable report with detailed findings, prioritized recommendations (both quick wins and long-term strategies), mockups for key visual changes, and strategic guidance explaining the rationale behind the suggestions.
Is the implementation of the recommendations included with the Conversion Roadmap?
The Conversion Roadmap itself is the strategic plan and detailed recommendations. Implementation is a separate step. You can choose to implement the recommendations yourself, use our On Demand service for specific tasks, or hand it off to your own development team.
How much does the Conversion Roadmap cost?
Currently, the Conversion Roadmap service is offered for FREE for a limited time. It's designed for businesses who know they have a problem but aren't sure where to start fixing it.
Who typically benefits most from a Conversion Roadmap?
The Conversion Roadmap is ideal for Shopify store owners who feel their store isn't performing as well as it could be, or suspect there are conversion blockers, but aren't sure what the specific problems are or where to start making improvements. It's particularly useful if you want a strategic, prioritized plan.
What does prioritized action items mean in the context of the roadmap?
It means we don't just give you a list of recommendations. We categorize them based on potential impact and ease of implementation (e.g., "quick wins" vs. "long-term strategies"), so you know which actions are likely to give you the best results fastest and how to plan your efforts.
Are the "mockups for key visual changes" full redesigns?
Not necessarily. The mockups provided are typically for specific, key visual changes that are recommended to improve conversions on critical pages or elements. They are illustrative of the proposed improvements rather than complete page redesigns, unless a more significant visual overhaul of a section is deemed necessary for CRO.
How long does it typically take to implement the recommendations from a Conversion Roadmap?
This varies greatly depending on the number and complexity of the recommendations, and your team's capacity or the resources you allocate (e.g., using our On Demand service). The roadmap itself provides clarity, but implementation timelines are specific to each store's situation.
Can the Conversion Roadmap help identify issues with my mobile site's performance?
Yes, the roadmap includes a review of technical performance, which naturally covers mobile responsiveness and mobile user experience, as these are critical for conversions.
What if my store is brand new? Is a Conversion Roadmap still useful?
For a brand new store with little traffic or data, a full Conversion Roadmap might be premature. However, a consultation to discuss CRO best practices from the outset could be beneficial. The Roadmap is most impactful when there's existing user behavior and data to analyze.
Does the Conversion Roadmap consider my specific industry or niche?
Yes, while CRO principles are broadly applicable, our experts consider your specific industry, target audience, and competitive landscape when analyzing your store and formulating recommendations to ensure they are relevant and effective for your unique situation.
If I get a Conversion Roadmap, am I obligated to use odda for implementation?
No, there's no obligation. The roadmap is designed to be actionable by any competent development team. You can implement the recommendations yourself, hire another agency, or, of course, utilize our flexible On Demand service for any tasks you'd like us to handle it.
What's the typical turnaround time for receiving the Conversion Roadmap after submitting my store details?
You will typically receive your Conversion Roadmap within 2 weeks after we have all the necessary access and information for your store.
What you'll get
✓Deep actionable commercial insights
✓Personalized Shopify CRO roadmap for your store
✓No obligations, no hard sell, just value
★★★★★
"We have used Odda for many years now and have come to them with a range of problems to solve, including re-thinking our product page to increase conversion rate. Since implementing that specific project, our conversion rate has increased and we've been able to provide a better customer journey overall. I really value how responsive and collaborative the team are. Thanks guys!"
