Conversion Roadmap

You'll identify key areas hurting your conversion rates, receive concrete, data-backed recommendations for improvement, and get a list of prioritized action items designed for maximum impact on your business.

First, you submit your store URL and provide access to your Shopify admin and analytics (GA4 recommended). Our CRO specialists then perform an in-depth analysis. Finally, you receive your comprehensive Conversion Roadmap PDF, typically within 2-3 weeks.

The roadmap includes an in-depth store audit (covering UX, design, technical performance, customer journey), an actionable report with detailed findings, prioritized recommendations (both quick wins and long-term strategies), mockups for key visual changes, and strategic guidance explaining the rationale behind the suggestions.

The Conversion Roadmap itself is the strategic plan and detailed recommendations. Implementation is a separate step. You can choose to implement the recommendations yourself, use our On Demand service for specific tasks, or hand it off to your own development team.

Currently, the Conversion Roadmap service is offered for FREE for a limited time. It's designed for businesses who know they have a problem but aren't sure where to start fixing it.

The Conversion Roadmap is ideal for Shopify store owners who feel their store isn't performing as well as it could be, or suspect there are conversion blockers, but aren't sure what the specific problems are or where to start making improvements. It's particularly useful if you want a strategic, prioritized plan.

It means we don't just give you a list of recommendations. We categorize them based on potential impact and ease of implementation (e.g., "quick wins" vs. "long-term strategies"), so you know which actions are likely to give you the best results fastest and how to plan your efforts.

Not necessarily. The mockups provided are typically for specific, key visual changes that are recommended to improve conversions on critical pages or elements. They are illustrative of the proposed improvements rather than complete page redesigns, unless a more significant visual overhaul of a section is deemed necessary for CRO.

This varies greatly depending on the number and complexity of the recommendations, and your team's capacity or the resources you allocate (e.g., using our On Demand service). The roadmap itself provides clarity, but implementation timelines are specific to each store's situation.

Yes, the roadmap includes a review of technical performance, which naturally covers mobile responsiveness and mobile user experience, as these are critical for conversions.

For a brand new store with little traffic or data, a full Conversion Roadmap might be premature. However, a consultation to discuss CRO best practices from the outset could be beneficial. The Roadmap is most impactful when there's existing user behavior and data to analyze.

Yes, while CRO principles are broadly applicable, our experts consider your specific industry, target audience, and competitive landscape when analyzing your store and formulating recommendations to ensure they are relevant and effective for your unique situation.

No, there's no obligation. The roadmap is designed to be actionable by any competent development team. You can implement the recommendations yourself, hire another agency, or, of course, utilize our flexible On Demand service for any tasks you'd like us to handle it.

You will typically receive your Conversion Roadmap within 2 weeks after we have all the necessary access and information for your store.