The odda blog

A closer look at
what works.

Practical perspectives on Shopify, conversion, marketing and AI workflows. Questions worth asking. Ideas worth testing.

  1. Shopify

    What do Shopify development services include?

    Shopify development services explained: theme work, apps, integrations and what to check in a proposal before comparing prices.

  2. CRO

    How is ecommerce conversion rate calculated?

    Learn the ecommerce conversion rate formula, with a worked example and the Shopify and GA4 reporting checks to make before comparing results.

  3. WordPress

    Where to host a WordPress website for an Australian business

    Our ranked hosting choices for Australian WordPress businesses, based on technical responsibility, server location and access to support.